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Latest Blogs

  • From Strategy to Execution -   Do you receive 100% execution from your strategy? If you do, you deserve a long and heart-felt round of applause! That’s because the grand majority of CEO’s report that they haven’t a clue of how to truly measure if their strategy is working. The advertising giant Leo Burnett once said, “Good advertising does not […]
  • The 360˚ Strategy Opportunity -   The 360˚ Strategy Opportunity combines your market and competitive advantage with your top strengths to effectively position your company to aggressively compete against your top market competitors. Most clients’ market research projects are governed by the analysis of their current business model, products and how they perceive their position in the marketplace. On the […]
  • Big Data Versus Smart Data -   Big data is overwhelming when you really stop to take a look at it. Consider these figures reported by Internet Live Stats: Every Second there are: 7,054 Tweets 480 Instagram photos uploaded 1,417 Tumblr posts 1,969 Skype calls 31,793 GB of Internet traffic 41,666 Facebook posts 52,053 Google searches 113,571 YouTube videos viewed 2,452,215 […]