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Latest Blogs

  • Three Great Ways to Kill A Strategy -   In the world of marketing and direct communications there are many different factors that lead to success. Really strong strategic thought coupled with excellent implementation is an undisputed key that drives successful direct marketing campaigns. There are several ways to evaluate “Success” that are commonly used and particularly useless. Here are three: The campaign […]
  • Your Brand Better Energize Your Clients -   How many mission and vision statements look good on paper but have little to nothing to do with their customers’ experience? Too many, I’m sorry to say. This is a very costly misperception. MarketCues’ research at client companies reveals that the more an organization’s stated purpose is in alignment with what it delivers, the […]
  • Strategies Overnight. Sales Over Time. -   It’s no surprise to anyone that the world and workplace are changing quickly. What used to be truly competitive barriers that made it nearly impossible for new market entrants to overcome are now status quo requirements. Two quick examples: Encyclopedias versus Wikipedia. Rand McNally Maps versus Google Maps. I’m sure you could name many […]