Truly successful marketing communications campaigns begin with a highly creative and brilliant idea. That’s why they attract so much attention. But many campaigns fail to build a really interested following among even its best customers. When you stop to consider … Continue reading
This month Amazon.com announced that it had sold more Kindle books than print books marking a first in Amazon’s successful book sales history. As you may know, the bookseller began selling its books in 1995 and in 2007 introduced their … Continue reading
One of the biggest challenges a company has is posting content that works in harmony with its online media programs. Gaining momentum with readers who are interested in reading each blog post, and being truly informed and engaged, not to … Continue reading
In the past several posts I have stressed the importance of strategic market planning and how it can serve up major benefits to any organization, regardless of the particular industry or business type. The primary drivers of these discussions centered … Continue reading
There is a natural interaction between social media strategy and content strategy. When they are worked together as one cohesive push-pull strategy brand messaging can score off the charts. That’s assuming, of course, the messaging lines up perfectly with what … Continue reading
Everyone knows that you have to brand yourself and your company in a way that brings out the unique you. That’s the biggest question I think a marketer can ask: “What makes me so unique in my marketplace that everyone … Continue reading
