There are ways that you can absolutely guarantee that your strategic marketing and related communications will be ignored by your key prospects. During a recent brand review I came across a prospective client who had been contacted by our client … Continue reading
At least not at first. Two words marketers hate to hear are: Opt out. This occurs of course when someone decides that what he or she is reading no longer offers enough value to continue. Although inevitable that some will … Continue reading
No one has a crystal ball into what 2012 will continue to bring for business, which is why we all look back for context and ahead to try and project best strategies going forward. It’s tough not to see a … Continue reading
If you’re in the marketing business or do your own marketing you know how difficult self-promotion can be. Due to current market conditions many find themselves working on their marketing campaigns and branding programs. Fueled by pressure to publish creative … Continue reading
http://www.youtube.com/watch?v=WdWwqAI6x9A I want to be fair but at the same time I want to focus on reality. The title “Keep me. Protect me. Share me.” along with the other tagline above were the words Kodak chose for its 2005 ad. … Continue reading
Complaints about not generating enough sales conversions abound. Perhaps you have heard or seen the daily requests from companies that are looking for an “Experienced business development director” who can bring in the bacon! I receive these types of requests … Continue reading
