I am a second-generation brand strategist who has been observing and producing branding programs for three decades. My dad was a partner in an ad agency in Chicago for 25 years before I got out of college. I remember many … Continue reading
How would you feel if someone invited you to an event at a mall, but when you arrived you couldn’t figure out where to go? That’s precisely what prospects feel like when they visit your website or customer service “support … Continue reading
Most business owners can only dream about running a 30-second commercial advertisement during a Super Bowl. This year’s cost $3.5 million putting one outside the reach of most. It’s what global brands like Coke and Chevrolet do each year. We … Continue reading
Most business people have at least 100 people they call their business associates, strategic partners, vendors, and related support services that they know well. Add to that clients, current and past, and that number easily becomes 500 or more based … Continue reading
Apple Inc. said on Wednesday afternoon that Steve Jobs has resigned as CEO and will become chairman of the company, the Silicon Valley/San Jose Business Journal reports. Tim Cook, who has filled in for Jobs during his medical leave, will become … Continue reading
Truly successful marketing communications campaigns begin with a highly creative and brilliant idea. That’s why they attract so much attention. But many campaigns fail to build a really interested following among even its best customers. When you stop to consider … Continue reading
