With the advent of the total number of brands in the world today, products and services can become generic and commodities more quickly than ever before. As a result, your company shouldn’t rely on new product offerings as your key … Continue reading
http://www.youtube.com/watch?v=WdWwqAI6x9A I want to be fair but at the same time I want to focus on reality. The title “Keep me. Protect me. Share me.” along with the other tagline above were the words Kodak chose for its 2005 ad. … Continue reading
We will miss him dearly. Steve Jobs built the computers and products our company has used since 1984. They, like him, were one of a kind that no one else could have conceived. May we honor his legacy including his … Continue reading
Apple Inc. said on Wednesday afternoon that Steve Jobs has resigned as CEO and will become chairman of the company, the Silicon Valley/San Jose Business Journal reports. Tim Cook, who has filled in for Jobs during his medical leave, will become … Continue reading
Truly successful marketing communications campaigns begin with a highly creative and brilliant idea. That’s why they attract so much attention. But many campaigns fail to build a really interested following among even its best customers. When you stop to consider … Continue reading
One of the most important strategic moves any organization can make, regardless if it’s a corporate giant or a solo consultancy, is to be able to harness the power of the new media tools to know and understand what clients … Continue reading
