Category Archives: Media Communications

PostNet and their view on the future of print – An interview with CEO Steve Greenbaum

How has the Internet changed the nature of the printing business and what long-term impact will it have in the future? These were the primary topics I was most interested in discussing when I spent some time interviewing Steve Greenbaum, … Continue reading

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Strategic Recommendations, They Are A Changing

A brand new survey conducted by Strata, a market and media research firm polled 100 advertising agency heads in the last quarter of 2012 asking them for their views on the digital media landscape. Not surprisingly the majority reported they … Continue reading

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Introducing Appy Hour

A new term has emerged, “Appy Hour” reflecting the growing demand for apps that do things that people do every day but wouldn’t mind automating. Of course, developers are guessing at ideas looking for the next “BIG THING” but a … Continue reading

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One Small Step for Man. One Giant Commercial for Red Bull.

In 1947, Chuck Yeager was the first pilot to break the sound barrier while flying an experimental rocket-powered airplane. It was a very big deal. Flash forward 65 years to the day and we have Felix Baumgartner, the Austrian skydiver, … Continue reading

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3 keys to a successful marketing program, plus some ranting

What does your company stand for? Throwing stuff at the wall and seeing what sticks doesn’t work anymore. Cheap tricks such as cute animations don’t add much value, but worse, distracts your key prospects from your primary message. Your home … Continue reading

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Seeing your customers with new eyes

If you see your organization from its current context, you’ll never envision a new one. That’s because myopic thinking limits your ability to see the whole picture. The same holds true when looking at your customers. Have you had a … Continue reading

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