Repeating important messages used to produce the results a brand marketer was looking for. Today, it’s not nearly as important how many times you repeat a message compared to how well you establish a trusting bond between your brand and … Continue reading
Have you noticed the rules of the marketing game have changed recently? It used to be the broader the appeal of your product meant the greater number of customers you could attract. It also used to be true that the … Continue reading
A new term has emerged, “Appy Hour” reflecting the growing demand for apps that do things that people do every day but wouldn’t mind automating. Of course, developers are guessing at ideas looking for the next “BIG THING” but a … Continue reading
For the longest time business executives have been guided by their estimations and projections. This has been their number one activity when setting a course for the following quarter, or the following year. Makes good sense to anyone who is … Continue reading
After 25+ years of developing and implementing brand-marketing campaigns I have come to several conclusions regarding brand strategy. Today, not only do you need to have an intriguing value proposition, you need to find a way to say something, blog … Continue reading
Chief Executive Officer of Facebook, Mark Zuckerberg said last week while discussing the company’s financial outlook, “Over the next five years, we expect four or five billion people to have smartphones. That is more than twice as many people as … Continue reading
