Successful businesses sometimes start with a sole purpose and grow into a powerhouse based on that singularity of thought. That’s rare. What occurs with far more regularity is the company feels its way through its various stages of development and … Continue reading
The ability to get anything you want anytime you want it has created a new generational mindset: the click-through generation. This mindset comes from the Internet’s ability to deliver any product or service with just a few clicks of the … Continue reading
Repeating important messages used to produce the results a brand marketer was looking for. Today, it’s not nearly as important how many times you repeat a message compared to how well you establish a trusting bond between your brand and … Continue reading
Have you noticed the rules of the marketing game have changed recently? It used to be the broader the appeal of your product meant the greater number of customers you could attract. It also used to be true that the … Continue reading
No, that’s not a typo. It’s my word for the process of content that takes concentration to produce – CONTENTtrating. It’s at this crossroad that many are confused because they are having trouble deciding which is more important, quality-filled versus … Continue reading
A great deal has been written about how to get yourself out of the hectic pace that a business can impose on you. Actually, there are literally millions of pages of advice on the subject, “How to run your business.” … Continue reading
