Repeating important messages used to produce the results a brand marketer was looking for. Today, it’s not nearly as important how many times you repeat a message compared to how well you establish a trusting bond between your brand and … Continue reading
Have you noticed the rules of the marketing game have changed recently? It used to be the broader the appeal of your product meant the greater number of customers you could attract. It also used to be true that the … Continue reading
No, that’s not a typo. It’s my word for the process of content that takes concentration to produce – CONTENTtrating. It’s at this crossroad that many are confused because they are having trouble deciding which is more important, quality-filled versus … Continue reading
A great deal has been written about how to get yourself out of the hectic pace that a business can impose on you. Actually, there are literally millions of pages of advice on the subject, “How to run your business.” … Continue reading
You may have heard the saying, “If you fail to plan you are planning to fail.” That’s the way strategic planning should be considered. Strategic market planning is often viewed as the practice of the largest corporations. But how do … Continue reading
When companies approach our firm and ask us to help them grow their businesses, we ask them what is your strategic planning process? As we have analyzed their organizations we found that learning and embracing strategic market planning was a … Continue reading
