HP’s new “Everybody On” global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions. Are they discovering this now or are they revealing a new trend? After reading and listening … Continue reading
The B2B market’s overall size has diminished. Buyers are more discriminating than ever. There are more brands per inch for just about anything. Some manufacturing companies have even purchased their distribution sales organizations in an effort to beef up their … Continue reading
The Good: An AT&T ad features children’s drawings and a voiceover that says, “Remember when you were 5, and anything was possible?” This new entry is AT&T’s attempt to reposition itself in today’s economical doom and gloom that has pushed … Continue reading
What happened: A key to any successful brand marketing program is the ability to know what end-users, customers, clients and constituents want from the brand being promoted. Market research is often beyond the budget and reach of small to medium … Continue reading
What happened: That pesty social media stuff just won’t go away! BizReport recently reported, “Marketers love buzz, hate buzzwords. Marketers say they’re tired of hearing social-media buzzwords — but also that they’re more determined than ever to integrate social strategies … Continue reading
…it could make an impact on how B2B marketers can leverage social media to drive new business. Google buzz can be used on a PC or mobile within the existing Gmail and Google.com and their enterprise. It’s a lot like … Continue reading
