Tag Archives: packaging design

Commodity Versus Quality: Everything in the middle watch out!

Posted on January 15, 2010

There is a noticeable trend in the marketplace today toward one of two polar extremes between the very high and low end with everything in the middle at risk. Take bottled water Pure32 and their incredible brand strategy of sleek … Continue reading →

Posted in Brand Identity, Brand Strategy | Tagged consumer marketing, packaging design, strategic planning | Leave a comment

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