Tag Archives: sales versus marketing

Which is more important: Sales or Marketing?

Posted on February 4, 2010

Business executives often have such a difficult time answering this question correctly. Here’s my take. Both. What makes answering this question so difficult is the people who decide are either from one or the other discipline or they have never … Continue reading →

Posted in Brand Strategy, Strategic Planning | Tagged sales versus marketing, which is more important sales or marketing? is sales more important than marketing? is marketing more important than sales? | 1 Comment

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