A great deal has been written about how to get yourself out of the hectic pace that a business can impose on you. Actually, there are literally millions of pages of advice on the subject, “How to run your business.” … Continue reading
You may have heard the saying, “If you fail to plan you are planning to fail.” That’s the way strategic planning should be considered. Strategic market planning is often viewed as the practice of the largest corporations. But how do … Continue reading
When companies approach our firm and ask us to help them grow their businesses, we ask them what is your strategic planning process? As we have analyzed their organizations we found that learning and embracing strategic market planning was a … Continue reading
Sometimes I think strategic planning is viewed as a luxury. Something you do when you have a lot of extra time on your hands and develop from a very high elevation. But the overall importance of strategic market planning is … Continue reading
There is a noticeable trend in the marketplace today toward one of two polar extremes between the very high and low end with everything in the middle at risk. Take bottled water Pure32 and their incredible brand strategy of sleek … Continue reading
Used as an adjective, the word edgy can have real punch when it comes to many things. Particularly marketing. Using a sharp-edge, sharply defined marketing strategy to make a striking point can produce solid results. Going to that edginess is … Continue reading
