There is a noticeable trend in the marketplace today toward one of two polar extremes between the very high and low end with everything in the middle at risk. Take bottled water Pure32 and their incredible brand strategy of sleek … Continue reading
Used as an adjective, the word edgy can have real punch when it comes to many things. Particularly marketing. Using a sharp-edge, sharply defined marketing strategy to make a striking point can produce solid results. Going to that edginess is … Continue reading
