Tag Archives: which is more important sales or marketing? is sales more important than marketing? is marketing more important than sales?

Which is more important: Sales or Marketing?

Business executives often have such a difficult time answering this question correctly. Here’s my take. Both. What makes answering this question so difficult is the people who decide are either from one or the other discipline or they have never … Continue reading

Posted in Brand Strategy, Strategic Planning | Tagged , | 1 Comment

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