Brand marketing is facing a power-shift in today's marketplace.
Customers want to be part of a brand's direction and development. Listening to their expectations can determine your firm's level of success.
To take full advantage of today's market share, companies will need to "lose" control of their marketing strategy to ultimately gain it, by embracing this powerful dynamic of customer expectations.
Fifty years ago, there weren't the number of brands or media choices there are today. The market is filled with brands, sub-brands, cross-brands, and strategic-brand partnerships. Add to that list the ever- increasing media choices, including Internet marketing, and it's difficult to make a minor change to a brand that will affect top-line sales significantly.
Investing in cutting-edge, no-cost and low-cost promotional tools for branding ideas will allow you to market your company profitably. Consider these suggestions for energizing your brand in today's marketplace:
|Strategic Planning White Paper|
|Marketing Communications to Build Your Business|
|Sales and Marketing Real-World Success Stories|
|Orlando Business Journal Publishes MarketCues Building a Better Brand Article|
|Orlando Business Journal: MarketCues Brand versus Bland Article|
SmallBiz 180: Tom Marin "Branding Basics - National Entrepreneur Center"